Scale Website Experiences with Generative AI
Generative AI changes the game for website personalization, improving engagement and ultimately conversion. Not only can you leverage all third party data solutions to target visitors - but also use AI to autonomously serve and optimize the best content experience for website visitors.
Personalization Agents as a Service
Sitescaler AI learns and replicates common performance marketer techniques and autonomously modifies and personalizes content to boost engagement. No playbooks, no code, no prompt required.
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Leverage Behavioural and Generative AI to create dynamic content
With Sitescaler AI, you can engage every website visitor with a personalized, relevant experience - and watch engagement skyrocket.
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Target Content for Specific Industries or Segments
A visitor can be targeted according to any available data source. Dynamic content is then generated to deliver a personalized experience to the right user at the right time.
Website personalization all needs to happen in real-time. You can accelerate revenue by supercharging the customer experience, right at the front door – your website – all the way through to conversion. Making your marketing dollars go further and ramping up your sales teams’ productivity.
Personalization Agents as a Service
Leverage real-time data to generate dynamic personalized experiences
Account Identification
As with most personalization platforms - discover and target the companies visiting your website. Dynamically serve relevant overall content powered by AI that makes it a truly relevant experience.
Dynamic Content
Use the power of Predictive and Generative AI to deliver targeted and subject relevant content to segmented visitors at scale - without the complexity of legacy personalization tool set up and extensive multi-variate testing. The legacy approach simply takes too long to meet your more immediate goals.
Performance Analytics
Measure performance with familiar tools like GA 4 to determine the overall impact on conversion. No data migration from legacy personalization tools required.
Frequently Asked Questions
With the evolution of AI, why is a personalized experience becoming even more important?
Consumers expect to see information about services and products that are tailored specifically to their needs and preferences. But unlike other stagnant data dependent personalization tools, Sitescaler can generate unique experiences that are powered by predictive and generative AI. This takes personalization to the next level and has a more dramatic impact on attention and retention. . Like conversational chat, AI driven experiences are proven to increase user engagement and conversion rates. Dynamic content that is relevant to user interest and needs at that moment is the difference with AI.
How does Generative AI personalization make things different from what we are doing today with data and predictive AI?
Generative AI delivers dynamic personalized content to website visitors in real time. These experiences go beyond personalizing with existing static content and assets that are available today. As new accounts or visitors are identified, dynamic content is generated in realtime to personalize the experience and boost engagement.
Can we target website and microsite (landing page) visitors with relevant content?
You can leverage Generative AI to target any website or microsite in real time.
What’s unique about Sitescaler’s approach?
Sitescaler’s approach is unique in that it offers a lightweight, easy to implement solution that can be delivered in hours or days, rather than weeks or months.
Can you still leverage ABM data for targeting with a generative AI driven experience? If so, how?
Leveraging ABM data is one of the best ways to deliver dynamic experiences at scale.
Given unique messaging for B2B consumers, can you leverage both “learning” and “custom” language models for the experience in real time?
Personalization can leverage any available LLM to generate custom content. Additionally it can be trained on specific content to generate more nuanced domain specific output.